Meanwhile,   has been around for two years and now that we have made our first impression on the market as a company, it was time for an upgrade in our overall brand identity. As of now, our website has a fresh new look in line with our sophisticated visual brand identity.
Visual brand identity
We have made a number of changes to our visual brand identity, starting with our logo. When we started our company, we had a clear image for our identifying brandmark. A representation of our international network in road construction which at the same time symbolises the connections infrastructure creates and the connecting role we want to play in the industry.
We modernised this brandmark, making it more in line with one of our key core values, namely: innovation. Besides updating the brandmark, we also made minor adjustments to the text and reduced the number of variations. After two years,   is an established name within our industry and the different components of our visual brand identity are starting to speak more for themselves, allowing us to reduce it.
For a more detailed account of our visual brand identity, please visit our complete style guide view.
Website
Modern, clear and innovative. These are the main features that serve as the basis for our website. Behind the scenes, we are working to become an accessible source of knowledge within our industry and that starts with a good knowledge base. The foundation has now been built to make our website this knowledge base.
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