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Styleguide

Logo

Minimum height
Digital: 50 pixels
Print: 20 millimetres

The primary logo is the complete visual representation of the   Partners in Solutions brand and was created to be used most frequently in all communications. It is the central part of our visual identity, designed to be instantly recognised and is in line with our company's values.

Wordmark (logotype)

Minimum height
Digital: 20 pixels
Print: 7 millimetres

The wordmark, or secondary logo, provides a variable logo for situations where the primary logo might not fit due to size or design context.

Brandmark (logomark)

Minimum height
Digital: 14 pixels
Print: 5 millimetres

The brandmark is a graphic element or symbol of the primary logo. It is a representation of our brand designed to be instantly recognised in a context where the full logo is unnecessary or too large.

Logo proportions

The logo is designed with proportions of 1, 1/2 and 1/4, where 1 equals the distance between the top of the ‘n'and the bottom of the ‘p’.

Thus, the firemark is placed at 1/4 height relative to the wordmark and has a fromate equal to 1 high and 1 wide.

Also, the subtitle ‘Partners in Solutions’ is placed at 1/4 compared to ‘ ’ and has a margin of 1/2 to the left and right compared to the total width of the logo.

White space logo

A minimum white space applies to the primary logo, relative to other elements. This minimum white space is 1/4 the height of the logo.

Whitespace wordmark

A minimum white space applies to the wordmark, relative to other elements. This minimum white space is 1/2 the height of the logo.

White space brandmark

A minimum white space applies to the brandmark, relative to other elements. This minimum white space is 1/2 the height of the logo.